This BrandYourself profile is automatically optimized to show up high in Google Arjun Burgula
Hi, I'm Arjun Burgula and I handle marketing at In-Rev Systems
Arjun Burgula is a marketing and communications professional with experience in PR, Advertising, Corporate Communications & Social Media.
Headed a client servicing team. Conceptualized, directed and executed social media marketing activities for a variety of clients. Helped publicize and increase environment friendly construction & building practices through the Emerson Cup - an initiative of Emerson Climate Technologies Helped eBay! India channelize, track and respond to all of their customer feedback in the social media landscape. Laid down the Kochi Tuskers Kerala, the Kerala IPL franchise's online presence & helped establish, build and grow their social media presence. Brought aspiring young rock-stars from the bedrooms to the stage through Red Bull's Bedroom Jam
Managed the company's weekly e-newsletter and monthly video magazine. Wrote features, conducted interviews and introduced interesting sections for employee engagement. Co-ordinated shoots, scripted the monthly video magazine in English and Hindi. Helped lead the communication efforts for all HR and Admin programs on employee engagement for creative support. Single handedly compiled the media newsletter Future Talk that is sent to more than 400 media persons relevant to the industry. Strategized for individual formats within the Group like Pantaloons, Big Bazaar and Future Generali to create and execute communication plans for the group employees. Scripted and ideated for motivational films for big event sale days for entities like Pantaloons, Big Bazaar and Future Group. KEY ACCOMPLISHMENTS Post April 2008, the readership of the newsletter has grown by a whopping 133% Part of the team which successfully launched the employee news video for the company, and which is now an important aspect of internal communications within the organization. Creatively executed Audio Visuals for formats like Big Bazaar for their big days like Mahabachat, Sabse Saste Teen Din, Future Group for their Shopping Festival.
As a Project Trainee in confirmation as part of my MBA, did a 2 month internship with TIL. Attached to Retail Services Group - Large Format Stores. Rolled out an SOP Manual for LFS.
Client Servicing Executive. Handled brands like : Britannia Corporate Britannia 50-50 (Classic, Maska-Chaska, Pepper-Chakkar, Mirchi-Tirchi) Britannia Treat Britannia Marie Gold Vita Marie Gold Kissan Jams and Ketchups. DIrector's Special Whisky Director's Special Black Whisky Antiquity Whisky Titan Sonata Titan Fastrack (wristgear & eyegear) Tanishq Jewellery
Client Servicing executive Clients like GFA (Pizza Corner & Coffee World) vMoksha Technologies. Adea Tech
Tech Service Rep Provided Internet and Network Connectivity Solutions Clients like Yahoo! and Southwestern Bell Corp. 2Wire router and modem systems specialist.
PGP
Concentration: Retail Communications
BBM
Concentration: Marketing
CBSE
Marketing, Branding, Advertising, Social Media
Social Networks